With the opening of the AI EXPERIENCE ROOM on September 24, 2024 by GER GmbH & Co. KG at INNOPORT Reutlingen, the Baden-Württemberg AI Alliance is sending a strong signal for the promotion of artificial intelligence in the region. The interactive experience space impressively demonstrates the diverse possibilities of AI - and makes them directly tangible.

In a nutshell: What is the AI EXPERIENCE ROOM?
The AI EXPERIENCE ROOM at INNOPORT Reutlingen offers a unique opportunity to experience the potential and possible applications of AI up close. Equipped with interactive technologies and an inspiring design, the room invites you to immerse yourself in the world of artificial intelligence. Whether entrepreneurs, start-ups, students or the interested public: the AI EXPERIENCE ROOM is aimed at anyone who not only wants to understand artificial intelligence, but also actively experience it. For entrepreneurs, the AI EXPERIENCE ROOM can thus become a real starting point for their own AI implementation.
A highlight at INNOPORT: an interactive space for everyone
The AI EXPERIENCE ROOM is not only a flagship project of GER GmbH & Co. KG as part of the Baden-Württemberg AI Alliance, but also an exciting addition to INNOPORT Reutlingen, which acts as a meeting place for an innovative community. The experience room was designed according to the concept of escape rooms, which enables the playful discovery of AI applications. The room can now be booked - for a journey through the world of AI that clearly demonstrates how artificial intelligence can change companies and everyday life.
Focus on SMEs: practical support on the path to AI application
The AI EXPERIENCE ROOM is aimed specifically at small and medium-sized enterprises (SMEs) that want to intensify their contact with AI. The room offers enormous added value, particularly for SMEs that have previously had little access to AI technologies. In addition to the Experience Room, the AI Alliance acts as a central point of contact for artificial intelligence in the region and offers a comprehensive range of information. Sandra Rohner, Managing Director of the AI Alliance, explains: "With the AI EXPERIENCE ROOM, we want to lower the barriers to AI and give companies the opportunity to get to grips with the technology in a practical way."

Official opening with prominent guests from politics and business
Numerous high-ranking representatives from business and politics attended the official opening of the AI EXPERIENCE ROOM. Prof. Peter Schäfer, Head of the Department for Industry, Innovation and Digitalization at the Baden-Württemberg Ministry of Economic Affairs, Labour and Tourism, emphasized the importance of the project for the region in his welcoming address. Reutlingen's Lord Mayor Thomas Keck and Sandra Rohner, the new Managing Director of the AI Alliance, also emphasized the relevance of the AI EXPERIENCE ROOM as a platform for knowledge transfer and collaboration in their speeches.
A space that builds bridges
Sandra Rohner emphasized in her speech at the opening: "With the AI EXPERIENCE ROOM, we are actively inviting companies and the public to not only understand the possibilities of AI in theory, but also to experience them in practice. It is a place where innovation and collaboration are promoted and lived." The AI EXPERIENCE ROOM embodies the AI Alliance Baden-Württemberg's aim of making artificial intelligence accessible and promoting knowledge transfer in a targeted manner.
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